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Boot Camp Descriptions

Boot Camp Session Descriptions

BRANDING

From Bland to Bam: Maximize the Power of Your Personal Brand to Build Your Business

Samantha Ettus, personal branding expert, bestselling author and TV personality

Ready to go from bland to bam? Branding expert Samantha Ettus teaches you how to develop an irresistible brand to stand out from the competition and create customer loyalty.

MARKETING AND PUBLIC RELATIONS

Muscle Marketing: The Do-It-Yourself Guide to Marketing and Media on a Shoestring Budget

Ross Kimbarovsky, co-founder, crowdSPRING and leading small business expert who regularly blogs about marketing, start-up challenges, business strategy and digital design.

MONEY

Pricing for Profit: Nail Your Numbers to Boost Your Business

Marley Majcher, CEO, The Party Goddess! And author, “But Are You Making Any Money?

Marley Majcher is the CEO of The Party Goddess!, a nationally acclaimed full-service event planning and catering company, and author of “But Are You Making Any Money?,” a witty and lauded business guide for entrepreneurs.

Money Matters: Get the Cash You Need

Danae Ringelmann, co-founder of IndieGoGo which uses crowdfunding to level the playing field.

SALES

Sales for Small Business Success: So You’ve Got Them in the Door, Now What?

Lena West, shows you how to market your business with muscle, not money, to build a following and generate sales.

Yifan Zhang, the co-founder and president of development for Gym-Pact, an online fitness commitment keeper featured in the Boston Globe, Freakonmics, NPR and more.

Susan Zimmerman, serial entrepreneur with the ability to read a changing market and create revenue opportunities that leverage emerging consumer trends.

SOCIAL MEDIA

Social Media: The No-Cost Equalizer for Small Businesses

Laura Fitton, Once upon a time dubbed a “Queen” of Twitter, Twitter’s own mom-at-home to tech CEO Cinderella Story Laura “@Pistachio” Fitton is HubSpot’s inbound marketing evangelist and co-author of “Twitter for Dummies.”

Kathryn Rose is an author, speaker and certified inbound marketing social media strategist and trainer with clients ranging from multi-million dollar corporations, to small business owners and entrepreneurs.

Vanessa Wilson is the founder and proprietor of Crafty Gemini, LLC a sewing, quilting, crafting, and cooking tutorial website that showcases her many talents.

MISTAKES

5 Key Lessons for Small Business Success: From Saying No to Rewarding Mistakes

Michael Alter, president of SurePayroll

As president of SurePayroll, Michael Alter gives an annual award to an employee for the “best mistake” and he shares the power of mistakes every small business owner should know.

BE YOUR OWN BEST PUBLICIST

Be Your Own Best Publicist: How to Get Media Coverage to Grow your Business

Meryl Weinsaft Cooper and Jessica Kleiman are co-authors of “Be Your Own Best Publicist: How to Use PR Techniques to Get Noticed, Hired and Rewarded at Work” (Career Press, 2011).

MIND FOR BUSINESS SUCCESS

Mind for Business Success: She’s Done it and You Can Too!

Paula White and her husband Chris White founded 600 lb gorillas, Inc, maker of premium all natural frozen cookie dough and ice cream sandwiches in 1999.