Brenda Tsai

BRENDA TSAI is executive vice president and chief marketing officer for State Street Corporation, a leading financial services institution. At State Street, she is responsible for the firm’s global brand and marketing strategy and execution, including content, digital marketing, events, product campaigns, and media relations. Tsai leads State Street’s global marketing team in accelerating customer acquisition, deepening perception around State Street’s offering, and building mindshare among all stakeholders. Tsai has years of experience growing brands, and modernizing marketing and communications for some of the world’s leading financial services, technology, and manufacturing firms.