Erica Birke

Introduction | Head, Institutional & Asset Management Marketing, Fidelity Investments

ERICA BIRKE is head of institutional and asset management marketing within Fidelity Institutional®. Fidelity Institutional is a division of Fidelity Investments that offers investment insights, strategies, and solutions, as well as trading services to a wide range of wealth management firms and institutional investors. Fidelity Investments is a leading provider of investment management, retirement planning, portfolio guidance, brokerage, benefits outsourcing, and other financial products and services to institutions, financial intermediaries, and individuals. Birke leads a team focused on maintaining and growing relationships with clients and prospects; driving product awareness, adoption, and retention; designing engaging web, social, and digital community experiences; and creating a culture that fosters growth, creativity, and smart risk-taking. Prior to her current role, she was the head of Fidelity Institutional Communications. Birke has held a range of marketing communications roles within Fidelity, supporting both corporate and business unit initiatives. Birke earned her BA in political science and English from James Madison University. She is an active contributor to Fidelity’s Women’s Leadership Group,and vice chair of the board of directors for the National Brain Tumor Society.