Karen Korellis Reuther

Karen Korellis Reuther is the creative director and brand psychologist for Cast Collective, a design consultancy working at the intersection of creative visioning and business strategy for private equity, venture capital and leading corporations including the TJX Companies, PUMA, Dunstan Surfwear and Pantone. Her experience includes, 12 years at NIKE, owning a design firm in Munich, Germany and at Ziba Design. As global creative director at NIKE, she led teams that developed major product, merchandising and brand strategies solidifying NIKE at the top of its industry. Reuther led the creative vision and implementation of design strategies from product creation to merchandising across NIKE footwear, apparel and equipment including, an industry-leading organization that leveraged the power of trend, color and materials. She is an Adjunct Professor at Wentworth Institute of Technology in Boston with a focus on design thinking, innovation and a consumer- centric approach. She is a regular contributor to PantoneView.com where she provides design, color and trend forecasts and analysis covering multiple industries – including automotive, sportswear, digital and packaging. Reuther earned a B.S. in industrial design from Purdue University, West Lafayette, I.N. and an M.B.M. from Lesley University in Cambridge, M.A. @cast140