Neela Pal

NEELA PAL is vice president of brand marketing, partnerships, and creative at TripAdvisor. In her role, she and her teams are responsible for leveraging different marketing channels to educate consumers, site visitors, and TripAdvisor members about TripAdvisor’s planning, and booking benefits and drive awareness, engagement, usage, and affinity to the brand. Prior to joining TripAdvisor, Pal was a managing partner, head of business strategy and analytics at agency Arnold Worldwide for nearly ten years. During her time at Arnold, she conducted a variety of strategy and brand marketing projects with leading brands such as Ocean Spray, Volvo, CVS, Fidelity, Carnival Cruise lines, Talbots, American Eagle, Vertex Pharmaceuticals, ADT, and Citizens Bank. After business school, Pal also spent time at McKinsey as an engagement manager working on a variety of strategic brand marketing, operations, and financial projects across retail, pharma, and CPG industries. She started her career at Procter & Gamble as brand manager in their foods division. Pal earned her undergraduate degree from the Wharton Business School, University of Pennsylvania, and her MBA from Harvard Business School. @tripadvisor