Sheila Nazarian

Sheila Nazarian Following the success of their first handbag ventures, Treesje and its offspring Joelle Hawkens, fashion entrepreneurs Sheila Nazarian and Laura Darrah have launched their first namesake company, She + Lo. Offering accessible California casual designs – easy to wear, with an edge – the new brand will debut its Fall 2014 collection this August in such retail and online stores as Henri Bendel, Bloomingdale’s, Zappos and Amazon, as well as select boutiques across the U.S. She + Lo (pronounced “She and Lo,” a nod to each of the partners’ nicknames) will initially focus on handbags, with the goal to expand into a broader lifestyle brand with jewelry, shoes and possibly ready-to-wear apparel. She + Lo introduces some new leathers and styles to the marketplace, from beveled lamb to opaque foils, and its custom-designed hardware includes matte black studs and clasps that provide a chic complement to any color. As with Sheila Nazarian and Laura Darrah’s previous ventures, there’s always “something extra” in functionality and design, such as splits and cutout details in many of She + Lo bags that can transform a classic look into something more edgy and funky. @sheandlo