Susan Hodgkinson

Susan Hodgkinsonfounded The Personal Brand Company in 1994. She was the first practitioner in the U.S. to combine 15 years of a corporate marketing and branding approach to developing leaders, and the first to build a leadership development model—“The 5 P’s of Leadership Brand®” –fusing the two disciplines. She was the first practitioner in the U.S. to create a leadership development model that incorporated the needs and issues of women and people of color into the mainstream framework, versus creating a separate framework for these talent pools. Hodgkinson is the author of “The Leader’s Edge: Using Personal Branding to Drive Performance and Profit” (iUniverse 2015). The book has sold more than 30,000 copies worldwide and received the Pinnacle Book Achievement award. Hodgkinson received the India’s World HRD Congress Leadership award in 2015. Her work has most recently been featured in The Wall Street Journal, The New York Times, The Indian Express, The Detroit Free Press, Essence magazine, The Boston Globe, “Fox News,” “Chronicle,” and other major electronic media and syndicated business columns. She is on the Executive Education faculty at Simmons School of Management, and at other business schools and leadership institutes. Hodgkinson earned an M.B.A. from Simmons School of Management.  @personalbrandco