Trynka Shineman

TRYNKA SHINEMAN is the executive vice president at Cimpress and president of the Vistaprint business unit. Shineman is responsible for the strategy and execution of the Vistaprint brand in North America, Europe and Australia/New Zealand. She has been instrumental in improving the value proposition of the Vistaprint customer brand and driving the culture to become more customer-centric. She brings more than 15 years of experience in market research and analysis, strategic planning, database marketing and e-commerce to her role. Prior to this, Shineman was responsible for global marketing and was also chief customer officer of Vistaprint. Before joining Vistaprint, she was a director and senior manager for PreVision Marketing, an Inc. 500 and 500 Software innovator in direct marketing, where she developed programs for several major accounts. Shineman earned a B.A. in psychology from Cornell University and an MBA from Columbia Business School. @vistaprint